How you will set software Price
************ Internal Factors 1. cost of development 2. Quality 3. Product (1.Small, Med, Large\ Basic\Advance\) External 1. Brand in market 2. lower price for growing companies 3. higher price for branded companies 4. Customer income and purchase power 5. alternative products and their price 6. competitors Price Ratio for bigneers (Hourly rate × Development time in hours) − Price = Product Value Increase the price as per the purchase count\Demand Comparison with competitors 1. features comparison 2. support For more help http://www.smashingmagazine.com/2011/09/28/youre-pricing-it-wrong-software-pricing-demystified/ http://www.surveymethods.com/glossary/article_product_priciung _seg_l.aspx