How you will set software Price

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************ Internal Factors

1. cost of development
2. Quality
3. Product (1.Small, Med, Large\ Basic\Advance\)


External

1. Brand in market
2. lower price for growing companies
3. higher price for branded companies
4. Customer income and purchase power
5. alternative products and their price
6. competitors Price

Ratio for bigneers
(Hourly rate × Development time in hours) − Price = Product Value


Increase the price as per the purchase count\Demand

Comparison with   competitors
1. features comparison
2. support


For more help
http://www.smashingmagazine.com/2011/09/28/youre-pricing-it-wrong-software-pricing-demystified/
http://www.surveymethods.com/glossary/article_product_priciung _seg_l.aspx

 

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